SaucerSwap Socials & Brand
A friendly face for Hedera’s leading DEX, everywhere it shows up.
SaucerSwap talks to its community every day. The brand had to keep up, from a weekly rewards post to a Kraken listing.
- Client
- SaucerSwap Labs
- Role
- Brand design
Graphic design - Scope
- Mascot
Launches
Socials - Year
- 2025
Launches
Launch visuals put the real product next to a short headline on a near-black canvas.
Context
SaucerSwap needed to feel native to crypto without looking like every other DEX. The same look had to work as a tiny app icon and still carry a launch, a partnership or a weekly update.
My role
I designed the brand pieces and the social system around them, from the mascot icons and launch visuals to the App Store screenshots and the weekly post templates.
The mascot
Larry is the mascot of SaucerSwap. He is amorphous, disembodied, and ethereal by design. He is never shown with a body, and his defining feature is his eyes. Larry embodies the spirit of Hedera DeFi and lives at the core of SaucerSwap.
xSAUCE
xSAUCE is SAUCE’s alter ego. Same alien, edgier, in silver.
Stake SAUCE in the Infinity Pool and receive xSAUCE, a liquid staking token that accrues revenue-funded SAUCE buybacks from fees and HBAR staking.
App Store and Google Play
The same system on the store page. One message per screen, with the app front and center.
Socials
Rewards, listings, partnerships, audits and releases. The system had to be fast enough for weekly posts and strong enough for the big announcements.
Weekly posts
Rewards and rankings use fixed templates. Only the numbers change, so people learn where to look.
Milestones and partners
Partnerships put both brands on equal footing, and the headline stays short.
Listings
Exchange listings get the loud version, with the 3D alien, the partner’s color and one line of copy.
Audits and releases
Audits and app releases use the same calm layout, so trust news reads as clearly as a celebration.
Next projects
About
Most recently with SaucerSwap, from its brand and socials to the Wallet and the V3 Orderbook. Before that, years designing identities for startups, restaurants, hotels, and creative founders.
Off screen —I like going on long walksI play the guitarI listen to a lot of ToolI love playing eFootball
Have a project in mind? Write to me at [email protected], or find me on X.
Available for new projects — · X ↗
Available for new projects
[email protected]· X @gabefreitez ↗ · Available for new projects
- Status
- Available for new projects
X @gabefreitezAvailable for new projects